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Currently, everyone who bases his company on the Internet, or a large part, and intends to generate profits for his business, is beginning to see SEO optimization in Web search engines as his best ally.
I can assure you that we will not reach the top of the results lists, ignoring the SEO techniques that make us "nice" against search engines like Google.
The problem with SEO optimization practices, since always, is that they are usually taken very well, as if they were mathematics, as if it were a standard procedure, and this is not how it works. Yes, obviously there are parameters to satisfy, but we should not fear creating our own version or varying it.
Of SEO stories I have to give away, especially when it comes to content and the famous keywords or “keywords”. And it is that we get obsessed with it, to the point of believing that it is the only thing that matters, and it is not so!
I recommend that you forget about the density of keywords as the focal point of your strategy and the writing of your content, rather focus on quality and think, is this content good enough to share with other people? You will see how it is more important that the keyword appears many times in the text.
The formulas for calculating keyword density
I am going to leave you one that I found there, which helps to know in what percentage the keyword is repeated.
Personally I think it is not necessary, as many say there, to reach 3% of keywords, in fact, with 1%, or a little less, I think it is enough:
Density = (Number of times the keyword appears / Total number of words) * 100
As I told you, many say it must be between 3% and 5%, but I don't think it's necessary.
While we should not become obsessed with the density of the keyword, it is true that there are limits or extremes that we should not reach.
The best known end is that of exceeding the use of keywords. Many people, for example, put the same keyword up to three times in every 100 words of text. This is an outrage that will lead to key stuffing.
Another extreme, very little known by SEO fans, is to rarely repeat the keyword in the text, or in the content as a whole.
Here the problem is clear, a single keyword in a 500-word text is not telling the search engine that this content is relevant in that topic, although it is still true that these engines have the ability to associate.
In my experience, pages with 500 word content and three times the keyword have been positioned even in the first place, but knowing how to create a link strategy that supports them; We'll talk about that in due course.
For now, we are left with that, very little will not allow the search engine to be located with respect to the subject and too much will raise the alarms of a practice that is penalized.
If it is not in the text, where can I repeat the keyword?
This is a good point that helps a lot to complement the density of keywords in texts.
If you want Google to index your content under a keyword, then you should know how to place it in the places where the engine will search for it.
The keyword must appear in the entry title.
The keyword or keyword should appear in the URL that directs the content. This is very important. In fact, by doing so, the search engine can give it relevance. My advice is that you know how to combine the keyword with some other phrase for your URL and title, more than anything to make it attractive to the reader.
In the meta description should also appear. This section is like a summary of what is in the content and is the first thing that the search engine reads; Appearing there is essential.
Images may include the keyword. At first it can be abstract, but the search engines do read the descriptions, titles, legends and alternative content of the images, so placing the keyword there can be very convenient.
Inside the text I had already told you about the density, but it is important that some keyword appears in the different levels of content titles.
If you look, all those keywords that you want to put in the text making it unnatural, you can distribute it throughout all the elements that make up a blog post or page, and thus tell the search engine that you are interested in that you index under those terms.
Imagine now if you had put 15 keywords in the text, also in the title, in the URL, in the meta description, and so on, do you think it's natural? No, it is not; It's what I've been telling you.
There is much more to consider so that your content conforms to SEO best practices. If you already implement a strategy, you will have noticed that the repetition of the keyword is a challenge because it is not semantically correct, that is when the secondary keywords enter.
Usually, words like "in" and "of" are excluded from the keywords we use; There are also synonyms, plural or singular, that are left out.
Although you must repeat the keyword as it is usually used, it is worth noting that you use “en” or “de” and the possible variations, so that the result is more natural. I insist, imagine that this is going to be read by someone else and does not want to find a grammatically and spelling-poor text.
I just remembered the spelling, and it is another challenge that arises in the optimization in Spanish. The tendency of those who create content, and stick to the rules of optimization, is to ignore all graphic accents of words. For example, they use "optimization" instead of "optimization" just because they want to match 100%.
I do not say that it is not necessary, but it is still true that the experience of the person who reads it will not be so good (I personally associate professionalism with good spelling). The important thing is the combination of what the search engine wants and what users expect. In addition, improvements have already been made so that the search engine like Google understands that the letters with tilde are equivalent to those that do not.
Keywords and competence
Now I want to talk to you about what causes the keyword to be abused. And it is that people, by logical deduction, believe that whoever has more number of keywords in a text of the same length will be positioned before.
It is not necessarily so, in fact, that is an old belief that today is not valid. Yes, there is competition in indexing and yes, efforts must be made to position themselves better than the competition, but density helps very little.
The solution to the competition is that you study well the user you want to capture. Very surely you are campaigning for a very local business, so the use of long tail keywords can help you make the competition much smaller.
I give you an example, if we look for “digital marketing” in Google, the competition is going to be monstrous, positioning content under that term is a very big challenge. Now, if we are going to “digital marketing Barcelona”, we see that the competition is much smaller while I am still reaching the users that interest me.
The general rule is: be as specific as you can, as long as you include the keywords your potential users and customers are using.
It's not that you don't have to repeat the keyword, but it is true that search engines will consider you more quickly for indexing if you work at a more local level.