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What is the MozRank? Does it have something to do with PageRank? Most brands seem to be concerned only with how Google values its positioning. But some marketing managers look for other tools to improve their SEO.
In fact, it is these companies that really optimize their strategies so that their website is positioned in the best places. Which does not mean that PageRank is not important. It is. But it is necessary to incorporate more knowledge. And, for example, the more you know about MozRank and other concepts, the greater the benefits. Would you know how to differentiate both concepts?
MozRank basically refers to a link popularity score that ranges from 0 to 10. An indicator that starts with Moz, an SEO consultancy created in 2004 that has been extended to become one of the market standards. MozRank represents the importance of links to your website. So it is determined, mainly, by the number and quality of other pages that link you.
This range is determined using a Moz own algorithm. That measures the quality and quantity of links that point to a particular landing. Therefore, each page of a website receives a different MozRank ranking.
PageRank still plays an important role. However, some brands dissatisfied with how to rank Google sought more precise alternatives. And this is where MozRank came into play.
Therefore, MozRank is a tool created by SEOMoz and has its value in that it has managed to bring together a community of SEO experts capable of promoting tools of this type. Its operation is very simple: The more inbound links your website has, the greater the MozRank of your page.
The main difference between PageRank and MozRank is the way you can improve the ranking of your site. PageRank, for its part, depends more on the backlinks of other websites with a lot of PR. However, MozRank's popularity is based more on the ability of a website to collect links from many popular pages.
Another of the fundamental differences is that MozRank improves your ranking system faster than PageRank. In fact, with a little effort you can go from a 2 or 3 to a 4 or 5. However, any score above 5 requires more effort and work.
Taking into account that PageRank is Google's own system, the Internet giant does not classify pages that are based on MozRank. So why has this indicator become so important? Does it make sense to develop a website with a high MozRank as a goal? These are some of the advantages that can be incorporated by brands that begin to take MozRank into account:
1.- It works as an indicator of the authority of the links
If Google does not take into account this classification, what reasons are there to explain what the MozRank is and take into account its values? First, it acts as a democratic indicator to determine the importance of a page. The MozRank would be the result of elections in which the voters were the web pages and the candidates were the pages that included their external links.
Therefore, there would be no winner. But new high authority pages would emerge that could also provide high authority links to other websites.
Why should website managers pay attention to MozRank? The answer is simple. While search engines do not use MozRank to rank the results, they largely rely on the authority of their links. And precisely the authority of the links is one of the indicators that MozRank represents.
Therefore, if you get high MozRanks for your websites or landing pages, you are likely to achieve good rankings in the results of the major search engines.
2.- It is ideal to find your competition
MozRank can also be used to compare competing websites and thus extract ideas for planning your SEO strategies. In addition, taking into account that it is updated regularly, you will get a clearer vision about the position in which a website is located or with what keywords you are trying to position yourself.
Therefore, to begin with, it will help you determine which pages and keywords are the most powerful and used at the moment. Surely you have faced situations in which some pages with great power completely dominate some keywords. This is due to the multitude of high quality links they get.
As a result, your brand has it complicated to make a dent. Even so, knowing what the MozRank is and learning to interpret the results, you will find which are the most feasible “battlefields” in which it is worth dedicating an extra effort.
3.- And also to know who links to your competition
While the quality of the links is at stake, perhaps one of the aspects that interests you most is knowing which links your competition is getting. Especially if there are high authority links between them.
What is MozRank in this regard? It is the perfect tool to identify those who are in a better position than you in the main search engines. But for this you will have to investigate about your keywords in the main search engines.
Having this information clear you can try to imitate or reflect the type of profile of your competitors with higher ranks. In fact, the tool itself developed a plug-in called MozBar to detect the DA and the PA (Domain authority and Page Authority, respectively) of any website.
In this way, you can know the popularity of the websites of your competition. And you will detect which are really a threat to your positioning in the main search engines.
4.- It is the perfect SEO advisor
As you can see, Google owns PageRank but companies have started looking for alternative and optimized search engine data to guide them in their SEO strategies.
MozRank enjoys a good reputation in the SEO community thanks to its accuracy. In fact, it can be compared with PageRank in the sense that if it were updated regularly they could fulfill the same function.
MozRank may not seem so important to you, but it is the perfect guide for your SEO strategies. You cannot impersonate PageRank. But it is an important factor to consider when optimizing websites for certain keywords.
There are quite a few things you can do to start improving your MozRank right now. The first is to install the MOZBAR plugin. With it you can access your Google PageRank, the popularity ranking of Alexa, SEOmoz Linkscape, MozRank and many more features.
With this bar you can quickly see how your website is doing with just one click. It is a free tool that will provide you with tons of essential information and data. Something fundamental for you to adapt your SEO strategy and improve your search engine optimization.
In addition, those who are clear about MozRank and want to optimize it understand that one of the vital steps is to learn how to publish links correctly.