Everything you have been told about how to write SEO texts is a lie. Pass tags, pass semantic latency and keyword stuffing. Less TAGS, more FLOW.
Writing an SEO text is simple. Good SEO content is the one that best answers a user's question. White and bottled.
Google earns money being the best search engine that exists - after our mother, that as she has to go and look, you charge -, and for this, she needs to provide you with the content that best answers your question, which you ask in the form of a search.
Optimizing the technical elements helps a little, but it is not essential and is not, by far, as important as making content that you like.
Now, how do you write an SEO article? What do we have to know to write a correct text at SEO level?
Things that work in SEO texts
Do not worry, we will not go into technical things: it is common sense applied, like everything in SEO.
It is true that generally an article has to be directed to a keyword or theme that is being searched.
That is why it is important to know that it does not matter if you doubt between «car rental», «car rental» or «renting a car». The important thing is what lies behind, that is, if the user's intention corresponds to the purpose of your content, any of the options will be correct.
Do you know what you are looking for the most? As in principle you have no idea (nor me) what you do is go to tools like Übersuggest to give you search ideas, and Google Keyword Planner, Keywords Everywhere or SemRush to tell you the volume of each of they.
If you want more information about this, you can check more information in our SEO keyword guide.
When you have identified several that look good, do the searches yourself on Google and see which one has the strongest competition.
At first glance you can identify it by seeing if they are powerful websites or not (better to compete against Paco's blog than against Amazon), and if you doubt, you can use tools like ahrefs to look at the links that each URL has. If you have many links it will be stronger than if you have few or none.
The URL must be fully optimized for the keyword or theme on which the content revolves. Eliminate words that do not add value, such as conjunctions, prepositions and other stop words.
Wrong: / the-10-best-electric-cars-that-petaran-in-the-2014 /
Good: / best-electric-cars-2014 /
Regarding the extension, there is no recommended maximum, although the ideal is that the depth of the content does not exceed 3 levels.
Wrong: / level1 / level2 / level3 / level4 / content
Good: / level1 / level2 / content
Obviously when we talk about blog posts, the ideal is that the part of the URL referring to the content is at a first level.
The title has to be molar
How many posts have been made on how to write an SEO text? You have to add something that sets it apart from the other 50,000 equals, and the title has to be your declaration of intent.
Bad: How to write SEO texts
Well: 10 secrets to write SEO texts that nobody else will tell you.
Keep in mind that the title has to be between 50 and 70 characters to appear integer in search engines.
But you know what? A longer title may have greater engagement in social networks, favoring that you generate traffic, links and social signals (and this will mean which positions better).