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What is Backlink and how to check your website ?

What are the appropriate backlinks for the powerful link building profile?
This article is designed to help you understand the basics of one of the most essential search engine optimization tactics: link building.

Backlinks are essential to create a good online business presence. Webmasters and link builders regularly discuss the methods of how to get inbound links, how to make them look organically and how to find opportunities to build high-quality links. What happens is that you must create an organic and quality link profile that avoids penalties in search engines. You should worry about the authority and reputation of the web sources where your links come from, as it tells search engines about the reputation of your site. Your inbound links determine the rank of your site, so link building should be an essential part of search engine marketing and optimization campaigns.

Today we will focus on what are backlinks and why they play a leading role in promoting the site
So what are backlinks?
A backlink is a hyperlink that comes from one site to another. There are two types of dofollow and nofollow backlinks. Dofollow links are those we need for our link profiles. These links have value for the linked web source in the form of the so-called "link juice". Google bots analyze backlinks and the rank of a site that was referred to. Nofollow backlinks must also be placed on your link profile to show Google that it connects to different web sources, not just to get the link. These links have a nofollow tag and do not pass any value to the linked source. They are not visible to search robots and generally cannot be followed by average users. They simply serve as brand mentions. However, if you have a correct approach to your link creation campaign, you can replace nofollow backlinks with dofollow.

Why do backlinks serve as a ranking criterion in Google?
When Google analyzes the link that points to your site, it associates the value of your site with the authority of the web source where the link is located. Google attracts it as a vote for a website. If the vote comes from the reputable site, it can positively affect the range of the website and vice versa if the vote comes from a fraudulent and low quality web source, it will have a negative impact on your SEO site.

In general, a common link building scheme looks like this: "If a particular web source considers a piece of content valuable enough to link to it, and this source is well indexed and authorized, then a the linked website must also be a good website. "

What you need to consider for your backlink strategy
To create a quality backlink profile, you must pay attention to the quality of the website where I would like to build links. That is why in the bottom line of your link creation campaign you must perform a thorough search of market niches and find web sources that deserve your attention. The best option is to contact the PageRank websites and blogs that are relevant to your industry.

One of the best ways to get backlinks is to publish a guest. You can easily get backlinks to your site by inserting a link to your guest post. Unfortunately, many of the fraudulent activities around this link building technique tarnished the reputation of visitors. In 2012, Google established the Penguin update that destroyed the rankings of websites using fraudulent link building techniques.

That is why in our days link developers advise using the only organic text when linking from:

A phrase that looks natural in a text and does not exactly match a specific keyword.
A phrase that does not match your brand name.
The name of the article to which it refers.