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If you want to get an idea of how popular a website is, one of the best known ways to verify it is to find out the "Alexa Web" of the website.
Owned by Amazon.com, Alexa is a web analytics company that provides web traffic data and other marketing metrics based on the information it obtains from across the web through various web browser toolbars and extensions.
Although Alexa manages a number of services and has even been involved in some notable projects in the past (such as providing a database that served as the basis for the creation of the Wayback Machine), its most notable service or tool is “the Alexa Ranking "
Now, "Alexa ranking" is a metric that ranks websites in the order of their popularity. It is a global classification system that uses web traffic data to create a list of the most popular websites on the Internet in relation to usage.
This list does not contain ALL the domain names in the world, but it does contain millions of them. The only reason a domain name cannot be included (usually automatically) in Alexa Ranking is that it is not popular enough in terms of the number of people who visit or use it.
According to Alexa, this ranking is based on "how a website is working in relation to all other sites on the web during the last 3 months."
As for how Alexa Web websites, the more popular a website is, the lower its ranking. Yes it's normal! This means that the website that qualifies with a “1” in Alexa is the most visited, rather than one that is located in “100,000,” for example.
We will explain this in those who will serve us:
Our tool, Alexa Ranking Tester will help you easily verify the Alexa ranking of any website on the Internet. We have created the tool to be reliable, which means you can rely on it to deliver accurate and understandable results directly from Alexa's web engines.
We'll talk more about Alexa tester much later, but to help you make the best use of the data presented by our tool, let's first see how the Alexa ranking works and why you even need to verify it first.
According to Alexa.com, “The traffic range is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other diverse traffic data sources, and is a combined measure of page views and users (scope) "
This means that the ranking is calculated using a proprietary methodology that combines the estimated average daily unique visitors and the estimated number of visits to the page during the last 3 months. Alexa extracts data from millions of web users who use a toolbar provided by the company.
The Alexa toolbar is available through the browser extensions in Chrome, Firefox and Internet Explorer, as well as through the Alexa website.
In order for Alexa to obtain these statistics, users must install the Alexa toolbar in their browser.
Since it is NOT EVERY Internet user who installs and uses the toolbar, most people tend not to weigh Alexa's ranking too much. Alexa itself admits that "Alexa estimates and traffic ranges are based on the browsing behavior of people in our global data panel, which is a sample of all Internet users."
However, the data provided by Alexa can help you in most cases to have a "general" idea of how popular a website is, which is why it is still considered useful. But then, why review such data? What do you need it for? We will discuss this below.
As Alexa puts it, you can know "how a website is working in relation to all other sites on the web during the last 3 months."
Here are four key things you can do with the Alexa ranking information:
Self-analysis: If you are a blogger or a website owner, it is important to know the Alexa ranking of your site because it gives you a clear idea of how popular your website is on the Internet. You can use the data to establish strategies on the best ways to improve your site traffic or in the most strategic movements to overcome the competition. And yes, you can regularly check the Alexa Web ranking as a way to track the progress of your site, whether that means losing or gaining popularity. Of course, if you notice that it is losing popularity, you can repair it quickly and all that.
Competitive analysis: Alexa can serve as a competitive intelligence tool. That means that with the data, you can perform a competitive analysis to find out the extent of the traffic that a competing website is attracting. You can even compare and contrast your website with that of the main competitors to find out how they compare to each other in terms of web popularity. Our extraordinary tool, Alexar's tester, is simply great for this, as it allows you to check the Alexa site information from several websites at once.
Marketing analysis: if you are an advertiser, the Alexa ranking gives you an idea of the popularity of a website, so you know if you should target your ads to the site and at what price. In fact, ranking in Alexa is actually one of the factors that advertisers take into account to determine the marketing potential of specific websites.
Analysis "Who is who": the Alexa ranking classifies websites by "Global", "Country" and "Category". With the "Country" and "Category" classifications, you can know "who is who" in the particular Country or industry according to the most visited websites in that country or industry. You can also see how your website and competition sites are classified by country and category.
Now that you know what to do with the Alexa ranking data, let's talk about how to verify your Alexa ranking (with Alexa, of course).
Alexa analytics is a free online tool that allows users to verify the current position of a website in the Alexa ranking system.
The tool has been developed by specialized web engineers who deeply understand the ins and outs of web analytics and, therefore, is designed to be clearly reliable. You can rely on our tool to provide accurate and easy to understand results, taken from Alexa's web engines.
The Alexa tester from SEO Tools can display the following information:
Global rank: the rank of the website being analyzed in relation to all other websites in the world.
Scope: how many people visit the website (as estimated by Alexa based on the number of Alexa toolbar users they can track).
Country: The country with the highest percentage of visitors.
Country rank: the rank of the website in that country.
Change: How the site ranking has deteriorated or improved.
There are a handful of Alexa site rankings in the market. Alexa.com even allows you to check your website ranking directly on your site through a dedicated page.
So why should you use in particular this Alexa Tools web ranking tester from SEO Tools? What makes our tool different and unique from similar ones?
Well, first of all, it is the fact that our tool is created with the most advanced and sophisticated technology necessary to provide the most accurate results you can trust.
In addition, it is the easiest to use (we have analyzed other tools and none of them makes it so easy).
But not only that: you can check the Alexa ranking of several websites (up to 5) at once with our Alexa Analyzer, completely FREE.
You usually don't get this with most other Alexa rating checkers out there. Nor can you analyze several websites on the Alexa.com website itself.
The Alexa ranking check of several sites at the same time allows you to compare and contrast, which goes back to the marketing benefits of the Alexa ranking check.
In addition, we developed this tool using a unique algorithm that carefully analyzes the URL that the user provides to deliver results QUICKLY. Our developers have ensured that everything is tested and in order so that we can give you reliable results.
With a well-designed user interface, built for simplicity, the Alexa tool is extremely easy to use and very intuitive. To use the tool, you just have to follow the following steps:
Step # 1: Make sure you are on the ranking page of the Alexa website (where you are probably now.
Step 2: Enter the URLs you want to verify. You can add up to 5 domain names and our system will check them simultaneously in no time.
Step 3: then, click on the “Check” button
And finally, the tool will show you the results immediately, showing all the elements mentioned above. It is done!
We also recommend that you use our other free SEO tools and content tools such as Google Page Ranking Checker, Apps Ranking Tracking Tool and the Alexa Ranking Comparison Tool